Basically, it’s a cataloging application where you store descriptive terms (metadata) on your content.

There are no technical difficulties, but the paradigm shifts in the editing concept (from a linear practice to a non linear approach) could take some time to get used to it.

You create a database of assets that is so rich and detailed that it can generate any kind of dynamic and original media project you could dream of.

We propose a best practices for naming a file.
If you follow this schema, the uploaded files will automatically create valuable metadata: you don’t have to do the same work twice !

An example for a file: gen_jd_2013-06-26_DVCPRO-HD720p25_PlaceVillage-fontaine-PS-01

In details: gen = Geneva (where); jd = John Doe (who); 2013-06-26 = date (when); DVCPRO-HD720P25 = codec & format (how); PlaceVillage-fontaine-PS-001 = description of the footage (where, what) with counter

If you work with Final Cut Pro 7, you can automatize the naming while ingesting. Refer to the FCP7 manual for further details.

You will get the most out of the Memoways platform if you work on « raw » documents (i.e. rushes, original footage) and not already edited and « closed » content (i.e. full length movies).

Simply because you can combine elements in an open and dynamic way. Your movie will still exist and can be distributed through existing platforms (YouTube, Vimeo…), but the valuable data you produced along the way can live independently and link back to your main object (whether a movie, a book, music etc).

You can upload any video, audio or picture file – as long as it can be read by QuickTime.

But – as you will pay for storage and conversion – we recommend you doing following steps before uploading:

  1. Give a precise name to your file (see example)
  2. Compress the original file to a web format (h264 for video; jpeg or png for picture and AAC for sound). Please refer to following helpful documentation to get started
  3. Make backups of your original and compressed files !

The Memoways OS X Application is not another video editing software where you drag content in a timeline to create a unique movie.
Editing with our OS X Application is more like: store all you know about your content on the content, like post-it’s.

Back to the Kuleshov Effect.
A single video shot, a sound fragment or a picture will tell many different stories depending on the content that is placed before and after.
There are not only the closed and well structured narrative bridges that can unfold emotions through a storyline within a given movie or assemblage, but many other possibilities that are just waiting to be explored…
The possibilities of internet in our actual digital culture are not yet played out: there is still much to discover in our relation to the content world in the digital age.
Think « mashup » & « remix » culture.

The Memoways platform follows a technical design philosophy that utilizes modular, extensible subcomponents and exposes functionality via our own APIs.
Those core principles allow the platform to be extended through the addition of new, discrete components as well as using integrated or 3rd party web services.

Our application leverages cloud-based content delivery applications to ensure a high degree of scalability while minimizing operational costs.